Why Do They Matter?

The shirts that we try to select are shirts that are out there to make a difference.

Anyone can pick out a $15.00 dollar shirt at the Gap and it might look great, there’s nothing wrong with that. At the same time I do believe that there should be some kind of social responsibility when we deal with our finances. What if the funds for that $15 dollar shirt is fighting against poverty instead of making Ralph Lauren some extra gas money for his Aston Martin?

And more than just raising funds, shirts that mean something (aka shirts that matter) can raise awareness as well.

Of course there’s a problem with this as well, we don’t simply want to make a make a fashion statement, or have some kind of better than you attitude. Shirts always fit better with humility as well.